This year we thought 'what if?' we swapped a CMO from a brand with over 160 years heritage with a start-up founder just two years into launch.
How does an innovative start-up with zero television budget take their product to market versus a globally respected brand with bigger financial levers and even research and testing labs at their disposal? What might our brave protagonists learn from each other? What elements of their roles remain the same and yet uniquely different?
Pairing together both classic and the new, we're delighted to announce the participants in this brave experiment: Ash Tailor of Britvic and Tom Stancliffe of TRIBE Nutrition.
Both will share their experience of how they take their product from concept to launch, and this event will begin with an exclusive introduction from Fetch Founder & Executive Chairman, James Connelly.