This year we thought 'what if?' we swapped a CMO from a brand with over 160 years heritage with a start-up founder just two years into launch.Â
How does an innovative start-up with zero television budget take their product to market versus a globally respected brand with bigger financial levers and even research and testing labs at their disposal? What might our brave protagonists learn from each other? What elements of their roles remain the same and yet uniquely different?Â
Pairing together both classic and the new, we're delighted to announce the participants in this brave experiment: Ash Tailor of Britvic and Tom Stancliffe of TRIBE Nutrition.Â
Both will share their experience of how they take their product from concept to launch, and this event will begin with an exclusive introduction from Fetch Founder & Executive Chairman, James Connelly.Â
Ash Tailor, Global Category Director, BritvicÂ
Ash has worked for some of the world’s biggest businesses and brands from Coca-Cola, Vodafone, Warner Brothers to Unilever. He has led global marketing programmes across Africa, Asia and Europe, launching new innovations, building global TV campaigns as well as partnership marketing programme with James Bond and the International Olympic Committee.
Tom Stancliffe, Founder, Tribe
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Tom is Founder of TRIBE, the UK's leading natural performance nutrition brand and community of 75,000 everyday athletes. Tom established TRIBE in 2015 following Run for Love, a 1,000 mile run across Eastern Europe to set up the first home for trafficked children in the UK.
UNWIRED is a series of events created by Fetch to engage our people, clients and partners with current, cutting-edge topics within the digital economy.Â
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Our mission is to inspire and educate by sharing thought-provoking content through our brightest minds and our very special guests. A relaxed and social affair, we avoid too much jargon and enjoy bringing like-minded people together.
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